Last updated: 27 May 2026
This Privacy Policy explains how ASC Technology LTD (“we”, “our”, “us”) collects, uses, stores, and protects your personal information when you visit ascgamingpcs.co.uk or purchase from us. By using our website, you agree to the terms of this Policy.
ASC Technology LTD is a company registered in England and Wales. Our registered address is: Unit 6, Severnside Trading Estate, Textilose Road, Trafford Park, Manchester, M17 1WA, United Kingdom.
We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
a) Information You Provide Directly
- Name, email address, postal address, and phone number when placing an order or creating an account
- Payment information — processed securely by our payment provider. We do not store full card details.
- Messages and communications you send us by email, phone, or contact form
- Account credentials (username and password — stored in encrypted form)
b) Information Collected Automatically
- IP address, browser type, operating system, and device identifiers
- Pages visited, time spent on pages, links clicked, and referral sources
- Cookie data and session identifiers (see Section 9 on Cookies)
c) Information From Third Parties
- Payment processors (e.g. PayPal, Stripe) who confirm transaction status
- Delivery couriers who provide shipment tracking updates
- Analytics providers (e.g. Google Analytics) who report aggregate site usage
We do not knowingly collect sensitive personal data such as racial or ethnic origin, religious beliefs, health data, or political opinions. Please do not submit such information through our website.
2. How We Use Your Information
We only use your personal data where we have a lawful basis under UK GDPR. The purposes and their corresponding lawful bases are:
| Purpose | Lawful Basis |
|---|---|
| Process and fulfil your order | Contractual necessity |
| Send order confirmations, dispatch notifications, and invoices | Contractual necessity |
| Respond to enquiries and provide customer support | Contractual necessity / Legitimate interest |
| Process warranty claims and returns | Contractual necessity / Legal obligation |
| Send marketing communications (where you have opted in) | Consent |
| Improve our website and services through analytics | Legitimate interest |
| Comply with legal and regulatory obligations | Legal obligation |
| Detect and prevent fraud or misuse of our services | Legitimate interest / Legal obligation |
We will not use your data for automated decision-making or profiling that produces significant legal or similarly significant effects on you.
3. How We Share Your Information
We do not sell your personal data. We share it only in the following circumstances:
- Delivery partners (e.g. DPD, FedEx, Royal Mail) — your name, address, and contact details are shared solely to fulfil your order.
- Payment processors (e.g. PayPal, Stripe) — payment data is transmitted securely to process your transaction.
- IT and platform providers — our website hosting provider and e-commerce platform may process data as data processors on our behalf, under appropriate data processing agreements.
- Legal authorities — where required by law, court order, or regulatory request.
- Business transfers — in the event of a merger, acquisition, or sale of assets, your data may transfer as part of that transaction. You will be notified in advance.
All third parties we work with are required to handle your data securely and in accordance with UK GDPR.
4. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law:
| Data Type | Retention Period | Reason |
|---|---|---|
| Order records | 7 years | HMRC financial records requirement |
| Warranty records | Duration of warranty + 1 year | Claims and dispute resolution |
| Customer account data | Life of account + 2 years after last activity | Account management and reactivation |
| Marketing opt-in records | Until consent withdrawn or 3 years inactivity | Consent audit trail |
| Support communications | 3 years from last contact | Service history and dispute resolution |
When data is no longer required, it is securely deleted or anonymised.
5. Data Security
We take the security of your personal data seriously. Our technical and organisational measures include:
- SSL/TLS encryption for all data transmitted between your browser and our website (HTTPS)
- Encrypted storage of passwords and sensitive account data
- Access controls limiting who within our organisation can access personal data
- Regular security reviews of our systems and third-party providers
- Secure server infrastructure with firewall protection
While we employ strong security measures, no online system can be guaranteed completely secure. You are responsible for maintaining the confidentiality of your account credentials.
In the event of a data breach that poses a risk to your rights and freedoms, we will notify the ICO within 72 hours and inform affected individuals without undue delay, as required under UK GDPR.
6. Your Rights Under UK GDPR
As a data subject, you have the following rights regarding your personal data:
| Right | What It Means |
|---|---|
| Right of access | Request a copy of the personal data we hold about you (Subject Access Request) |
| Right to rectification | Request correction of inaccurate or incomplete data |
| Right to erasure | Request deletion of your data, subject to legal retention obligations |
| Right to restriction | Request that we limit processing of your data in certain circumstances |
| Right to data portability | Receive your data in a structured, machine-readable format or ask us to transfer it to another controller |
| Right to object | Object to processing based on legitimate interests, including direct marketing |
| Right to withdraw consent | Where processing is based on consent, you may withdraw it at any time without affecting prior processing |
To exercise any of these rights, contact us at info@ascgamingpcs.co.uk. We will respond within one calendar month. We may need to verify your identity before processing your request.
If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: ico.org.uk · Phone: 0303 123 1113
7. International Data Transfers
Your data is primarily stored and processed within the United Kingdom. In some cases, our third-party service providers (such as cloud hosting or analytics tools) may process data outside the UK or European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions recognised under UK law.
8. Children’s Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children under 13. If we become aware that we have inadvertently collected such data, we will delete it immediately. Parents or guardians who believe their child has provided us with personal information should contact us at info@ascgamingpcs.co.uk.
9. Cookies
We use cookies and similar tracking technologies to operate and improve our website. Cookies are small text files placed on your device when you visit our site.
| Cookie Type | Purpose | Consent Required |
|---|---|---|
| Essential | Required for the site to function (e.g. shopping cart, login session) | No — cannot be disabled |
| Analytics | Understand how visitors use our site (e.g. Google Analytics) | Yes |
| Marketing | Deliver relevant advertising (e.g. Facebook Pixel) | Yes |
| Preference | Remember your settings and preferences (e.g. currency, language) | Yes |
You can manage your cookie preferences at any time via your browser settings or our cookie consent tool. Note that disabling certain cookies may affect the functionality of our website.
10. Third-Party Links
Our website may contain links to external websites not operated by us. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.
11. Marketing Communications
We will only send you marketing emails if you have explicitly opted in to receive them. You can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email or by contacting us at info@ascgamingpcs.co.uk. Unsubscribing from marketing will not affect transactional communications related to your orders.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by email or by posting a notice on our website. The “Last updated” date at the top of this page indicates when the Policy was last revised. Continued use of our website after changes are posted constitutes acceptance of the updated Policy.
13. Contact Us
For any questions, concerns, or requests relating to this Privacy Policy or your personal data:
ASC Technology LTD
Unit 6, Severnside Trading Estate
Textilose Road, Trafford Park
Manchester, M17 1WA
United Kingdom
💌 Email: info@ascgamingpcs.co.uk
📞 Phone: 016 151 185 73
🕐 Hours: Monday–Friday, 9am–5pm (UK time)